Distribution

The success of Nike Inc. is greatly donated to their insane marketing strategy, signing big celebrity superstar athletes to million dollar contracts. The idea is fairly simple, people want to be like their heros- Micheal Jordan, Tiger Woods- therefor these people ask questions like, "Is it in the shoes?" By signing these enormous contracts Nike determines themselves as a premium footwear company. In 2007 the Jordan Brand alone earned $800 million, this is only $100 million more thanthe entire Nike organization earned when Jordan was originally signed.