Solution

For Nike to bound up up the scale too a four or five, they need to not only have goals in the distance, but work on getting closer to those goals. For example some of these goals include- instituting a code of conduct throughout their workplaces, North American and Asian. Make wages for the labour in Asia higher. These are just a few of the many goals they have set, however these goals were set 18 years ago. Nike needs to re-evaluate there long term goals and acomplish them.